Multiple Choice
Arvin believes that using personal channels will be most effective for communicating the launch of his new restaurant. He should employ each of the following methods EXCEPT:
A) billboards in his neighbourhood
B) rewarding his kitchen and wait staff for recommending the restaurant to their friends and families
C) visiting local school groups and seniors centres
D) promoting current, and asking for new, menu suggestions over Facebook and Twitter
Correct Answer:

Verified
Correct Answer:
Verified
Q80: Nonpersonal channels of communication include:<br>A) reference groups,
Q81: is the passing of information, the exchange
Q82: Successful communication depends on all of the
Q83: Molly saw a television commercial that said
Q84: The elaboration likelihood model (ELM) was developed
Q86: For most marketers, the ultimate form of
Q87: According to the dissonance/attribution model, the consumer
Q88: Which response hierarchy views the consumer as
Q89: Although there is no single precise definition
Q90: _is a term used to describe a