Multiple Choice
Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem. Freshness is the message that the ad is supposed to deliver, but if Dick and Bella Lestor think the ad is simply showing people being rude and boorish, then in terms of the communication
Process, the Lestors have _________the message improperly.
A) encoded
B) interpreted
C) channelled
D) decoded
Correct Answer:

Verified
Correct Answer:
Verified
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