Research on the Elaboration Likelihood Model (ELM) Has Shown That

Multiple Choice

Research on the elaboration likelihood model (ELM) has shown that:

A) celebrities are effective peripheral cues in a low-involvement situation
B) peripheral cues are more important than detailed messages in high-involvement situations
C) the quality of message arguments is likely to be very important in a low-involvement situation
D) celebrities are effective peripheral cues in a high-involvement situation