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    Advertising and Promotion Study Set 1
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    Exam 3: Consumer Behaviour and Target Audience Decisions
  5. Question
    Is a Predisposition to Buy a Certain Brand
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Is a Predisposition to Buy a Certain Brand

Question 44

Question 44

Multiple Choice

is a predisposition to buy a certain brand.


A) A purchase intention
B) A purchase decision
C) Affective behaviour
D) Satisfaction

Correct Answer:

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