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    Advertising and Promotion Study Set 1
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    Exam 15: Public Relations
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    For Many Companies, the PR Function Is Moving More and More
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For Many Companies, the PR Function Is Moving More and More

Question 38

Question 38

Multiple Choice

For many companies, the PR function is moving more and more toward a "new role" which is much closer to a(n) _________function than a traditional one.


A) accounting
B) marketing
C) industrial relations
D) production

Correct Answer:

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