Multiple Choice
Marketing public relations activities are less likely to be used in the following ways:
A) providing information to opinion leaders
B) defending products at risk with a message of reassurance
C) building brand preference
D) creating news about a new advertising campaign
Correct Answer:
Verified
Correct Answer:
Verified
Q17: In the new role of _, both
Q18: Each of the following is a limitation
Q19: In public relations, internal audiences include all
Q20: When companies establish a worthy cause themselves
Q21: Public relations activities directed to employees of
Q23: Cause-related marketing refers to:<br>A) companies linking with
Q24: Which of the following is NOT an
Q25: Which of the following is NOT a
Q26: Which of the following groups would most
Q27: Which of the following communications is most