Advertisers Who Are Seeking Broad Reach and Frequency in Their

Multiple Choice

Advertisers who are seeking broad reach and frequency in their media schedules:

A) must purchase space in a number of different magazines since most publications have thin penetration of households
B) find magazines very effective since individual publications reach a very broad target audience
C) need to advertise repeatedly in the same magazine
D) will find broad reach and frequency an easy goal to accomplish with magazines