Which of the Following Statements About the Reach and Frequency

Multiple Choice

Which of the following statements about the reach and frequency of consumer magazines is true?

A) While a high percentage of adults in Canada read one or more magazines, the percentage reading any individual publication is quite low.
B) Advertisers seeking broad reach through the use of magazines cannot accomplish this goal by making media buys in a number of different publications.
C) Using multiple ads in the same issue of a magazine is a viable way of increasing the reach of the publication.
D) Popular consumer magazines have broad reach and frequency.