The Balanced Scorecard (Scenario)

Multiple Choice

The Balanced Scorecard (Scenario)
Upon completing his industrial engineering degree, Najib took a position as a manager with the Bilad Mint, a manufacturer of commemorative and collectible products. Bassel, Najib's boss and the VP of operations, has been asked by the organization's CEO to look into the balanced scorecard approach of performance management to see whether this would be appropriate for the organization. In turn, Bassel has asked Najib to look into balanced scorecard approaches and report back to him.
-Najib reported that while the balanced scorecard approach to performance management makes good sense,_________ .

A) it is not widely accepted as a management tool
B) managers still tend to focus on areas that currently drive organizational success
C) studies have not consistently shown it to significantly improve firms' performance
D) successful organizations tend to focus exclusively on their customers