A Company Is Screening Ideas for New Services A) Service #1 or #2
B) Service #3 or #4

Multiple Choice

A company is screening ideas for new services.Five alternative service ideas are being considered.Management identified four criteria and weighted them as follows: A = 30,B = 10,C = 20,and D = 40.They have also come up with scored values for the five alternatives and the four criteria as shown following.Management has decided that if an alternative has less than a total scored value of 600,it should automatically be rejected.Use the preference matrix technique to determine which idea should be accepted.
$$\begin{array} { c } \quad\quad\quad\quad\quad { \text { Alternatives } } \\\begin{array} { | c | c | c | c | c | c | } \hline \text { Criterion } & 1 & 2 & 3 & 4 & 5 \\\text { A } & 8 & 5 & 3 & 7 & 5 \\\text { B } & 7 & 3 & 6 & 6 & 4 \\\text { C } & 2 & 4 & 5 & 3 & 3 \\\text { D } & 4 & 5 & 2 & 3 & 8\end{array}\end{array}$$

A) Service #1 or #2
B) Service #3 or #4
C) Service #5
D) None