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Executives at Inspiron Company Disagree as to Which Channel Partners

Question 53

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Executives at Inspiron Company disagree as to which channel partners are the best fit for their business. One executive says that a particular channel partner's interactions with customers is not in sync with Inspiron Company's vision and mission statement. When channel partners differ in their opinions on how to please customers and maximize profit, such as the case between Inspiron Company and its channel partner, conflict can arise.

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