Multiple Choice
A service called Prizm posits that MBAs who live in New York have a lot more in common with their counterparts in London, Saö Paulo, and Tokyo, than they do with their neighbors in New York who are relatively less educated or wealthy. This is an example of what types of information being combined?
A) geographic and demographic
B) geographic and psychological
C) psychological and demographic
D) psychological and behavioral
Correct Answer:
Verified
Correct Answer:
Verified
Q10: Economists note that imperfect competition occurs where
Q14: It's not unusual to see a segmentation
Q15: Some customers are known for their expertise
Q18: Young adults are most likely to be
Q34: An upscale segment is always a tempting
Q38: Size does not always correlate with future
Q49: Newlyweds are most likely to spend money
Q59: Maslow's hierarchy ranges from satisfaction of basic
Q79: Data sources for segmenting businesses and consumers
Q81: A set of segments may be very