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    Marketing Management Study Set 11
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    Exam 2: Customer Behavior
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    With Repetition and Elaboration, Associations Can Get into
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With Repetition and Elaboration, Associations Can Get into

Question 27

Question 27

Multiple Choice

With repetition and elaboration, associations can get into


A) brand associations.
B) short-term memory.
C) brand names.
D) long-term memory.

Correct Answer:

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