One Reason Marketers Want to Quantify How Effective Their Programs

Multiple Choice

One reason marketers want to quantify how effective their programs are is to show that they increase profits. The other reason marketers want to quantify their effectiveness is to .

A) try to raise their rank among the function
B) have a seat at the table with the CEO, CFO, etc.
C) be able to direct sales
D) make more effective promotions