Multiple Choice
Which of the following is an example of BACKWARD integration for an automobile manufacturer?
A) installation of robotic welding equipment on the factory floor
B) creation of a marketing plan to offer a factory rebate upon the purchase of a new car
C) opening new company-owned car dealerships
D) acquisition of a sheet metal company that is a major supplier to the automobile industry
Correct Answer:
Verified
Correct Answer:
Verified
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