Multiple Choice
According to the text,how many (if any) of the following situations are an appropriate use of focus groups?
- determining the percentage of individuals who use a particular product
- exploring reactions to current approaches to brand and category advertising
- determining if there are statistical differences in attitudes between groups of consumers
- developing and refining hypotheses regarding consumer motivations
A) 0
B) 1
C) 2
D) 3
E) 4
Correct Answer:

Verified
Correct Answer:
Verified
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