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According to the Text,how Many (If Any)of the Following Situations

Question 29

Multiple Choice

According to the text,how many (if any) of the following situations are an appropriate use of focus groups?
- determining the percentage of individuals who use a particular product
- exploring reactions to current approaches to brand and category advertising
- determining if there are statistical differences in attitudes between groups of consumers
- developing and refining hypotheses regarding consumer motivations


A) 0
B) 1
C) 2
D) 3
E) 4

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