Consider the Following Two Situations

Multiple Choice

Consider the following two situations:
I.Your ad agency is in the initial stages of developing an advertising campaign and has
Developed several concepts that might be used for the advertising.The creative team
Wants to better understand the target audience's views of each concept's strengths and
Weaknesses.
II.Your ad agency has just finished filming two commercials and wants to determine which
Commercial to select and then actually air on television.
Which of the following best describes these situations?

A) Only I is appropriate for focus groups
B) Only II is appropriate for focus groups
C) Both I and II are appropriate for focus groups
D) Neither I nor II is appropriate for focus groups