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    Exam 20: Post-Production Advertising Testing and Optimization
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    According to Gallup & Robinson,levels of Recall Are the Key
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According to Gallup & Robinson,levels of Recall Are the Key

Question 48

Question 48

Multiple Choice

According to Gallup & Robinson,levels of recall are the key measures associated with commercial ________.


A) persuasion
B) believability
C) intrusiveness
D) relevance
E) appeal

Correct Answer:

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