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    Advertising Research Theory and Practice
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    Exam 20: Post-Production Advertising Testing and Optimization
  5. Question
    Split-Run and A/B Tests Permit an Advertiser to Compare a Current
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Split-Run and A/B Tests Permit an Advertiser to Compare a Current

Question 31

Question 31

True/False

Split-run and A/B tests permit an advertiser to compare a current approach to advertising to one or more potential alternatives.

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