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    Advertising Research Theory and Practice
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    Exam 20: Post-Production Advertising Testing and Optimization
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    Imagine That You Are Conducting Research to Explore the Effects
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Imagine That You Are Conducting Research to Explore the Effects

Question 3

Question 3

Multiple Choice

Imagine that you are conducting research to explore the effects of different manipulations on responses to online advertising.You are using a 2 x 2 x 3 design.How many different versions of the ad would be needed?


A) 4
B) 6
C) 7
D) 12

Correct Answer:

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