Multiple Choice
Imagine the following research study: The research manipulates two factors: ad placement on the page and ad shape."Placement" has three manipulations: absolute top of page above all content,integrated with content in center of page,standing alone on right-hand side of page."Shape" has three manipulations: rectangular,small square and large square.What type of factorial design is this?
A) 2 x 2
B) 3 x 3
C) 2 x 2 x 2
D) 3 x 2 x 3
Correct Answer:

Verified
Correct Answer:
Verified
Q19: The text notes that the closer a
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Q23: _ campaign evaluation is a "point-in-time" evaluation
Q25: What are the two limitations of A/B
Q26: The following statements refer to potential limitations
Q27: Mapes and Ross and Gallup & Robinson
Q28: Mapes and Ross defines commercial _ as
Q29: Individuals participating in a Gallup & Robinson