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  3. Study Set
    Advertising Research Theory and Practice
  4. Exam
    Exam 17: Segmentation
  5. Question
    Segmentation Permits Advertisers to Increase the Relevance and Potential Impact
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Segmentation Permits Advertisers to Increase the Relevance and Potential Impact

Question 52

Question 52

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Segmentation permits advertisers to increase the relevance and potential impact of their messages.

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