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Imagine That You Conduct a Segmentation Study for McDonald's

Question 21

Multiple Choice

Imagine that you conduct a segmentation study for McDonald's.Individuals are assigned to different segments based on the percentage of all their fast food consumption which takes place at McDonald's in an average week.This would be an example of a segmentation based on ________.


A) product-related attitudes
B) brand loyalty
C) psychographics
D) motivations

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