According to VALS,________ Are Trendy and Fun Loving

Multiple Choice

According to VALS,________ are trendy and fun loving.They are concerned about the opinions and approval of others.Money defines success for those in this segment,who don't have enough of it to meet their desires.They favor stylish products that emulate the purchases of people with greater material wealth.Many see themselves as having a job rather than a career,and a lack of skills and focus often prevents them from moving ahead.They are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their ability to buy.As consumers,they are as impulsive as their financial circumstances will allow.

A) Believers
B) Strivers
C) Makers
D) Innovators
E) Experiencers