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    Exam 11: Measurement
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    Eye-Tracking Data Which Reports the Order in Which Elements in an Ad
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Eye-Tracking Data Which Reports the Order in Which Elements in an Ad

Question 33

Question 33

Multiple Choice

Eye-tracking data which reports the order in which elements in an ad are observed are an example of ________ level measurement.


A) nominal
B) ordinal
C) interval
D) ratio

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