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    Marketing Study Set 1
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    Exam 1: Marketing: Creating Customer Value and Engagement
  5. Question
    ________ Is the Act of Obtaining a Desired Object from Someone
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________ Is the Act of Obtaining a Desired Object from Someone

Question 8

Question 8

Multiple Choice

________ is the act of obtaining a desired object from someone by offering something in return.


A) Targeting
B) Segmentation
C) Differentiation
D) Exchange
E) Positioning

Correct Answer:

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