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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Selecting Particular Segments of a Population of Customers to Serve
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Selecting Particular Segments of a Population of Customers to Serve

Question 80

Question 80

Multiple Choice

Selecting particular segments of a population of customers to serve is called ________.


A) process reengineering
B) brand synchronizing
C) mass customizing
D) target marketing
E) market positioning

Correct Answer:

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