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GT Grand,a Manufacturer of Ultra-Luxury Cars,supplies Customized Vehicles Based on the Specific

Question 59

Multiple Choice

GT Grand,a manufacturer of ultra-luxury cars,supplies customized vehicles based on the specific demands of customers in affluent market segments.The company's approach is most likely referred to as ________.


A) mass distribution
B) cost leadership
C) consumer-generated marketing
D) target marketing
E) undifferentiated marketing

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