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    Exam 1: Marketing: Creating Customer Value and Engagement
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    ________ Are Customers Who Show Low Potential Profitability and Little
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________ Are Customers Who Show Low Potential Profitability and Little

Question 12

Question 12

Multiple Choice

________ are customers who show low potential profitability and little projected loyalty.


A) True friends
B) Barnacles
C) Strangers
D) True believers
E) Butterflies

Correct Answer:

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