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    Marketing Study Set 1
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    Exam 1: Marketing: Creating Customer Value and Engagement
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    When Sellers Pay Less Attention to the Specific Products They
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When Sellers Pay Less Attention to the Specific Products They

Question 61

Question 61

True/False

When sellers pay less attention to the specific products they offer and more attention to the benefits and experiences produced by these products, they suffer from marketing myopia.

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