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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
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    In a Marketing Communications Mix,________ Refers to Any Short-Term Incentives
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In a Marketing Communications Mix,________ Refers to Any Short-Term Incentives

Question 23

Question 23

Multiple Choice

In a marketing communications mix,________ refers to any short-term incentives to encourage the purchase of a product or service.


A) advertising
B) sales promotion
C) personal selling
D) crowdsourcing
E) public relations

Correct Answer:

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