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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
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    A Company Which Uses a Press Release to Explain the Resignation
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A Company Which Uses a Press Release to Explain the Resignation

Question 55

Question 55

Multiple Choice

A company which uses a press release to explain the resignation of a former CEO is using ________ to maintain its brand image.


A) personal selling
B) sales promotion
C) public relations
D) direct marketing
E) advertising

Correct Answer:

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