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    Marketing Study Set 2
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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
  5. Question
    ________ Advertising Is Used Heavily When Introducing a New Product
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________ Advertising Is Used Heavily When Introducing a New Product

Question 49

Question 49

Multiple Choice

________ advertising is used heavily when introducing a new product category.


A) Reminder
B) Comparative
C) Personal
D) Informative
E) Persuasive

Correct Answer:

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