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    Marketing Study Set 1
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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
  5. Question
    In Advertising, Reach Is a Measure of the Percentage of People
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In Advertising, Reach Is a Measure of the Percentage of People

Question 25

Question 25

True/False

In advertising, reach is a measure of the percentage of people in the target market who are exposed to an ad campaign during a given period of time.

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