Traxx Is a Newly Emerging Shoe Manufacturing Company

Multiple Choice

Traxx is a newly emerging shoe manufacturing company. After extensive market research, Traxx divides its market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario, Traxx has engaged in market ________.

A) development
B) positioning
C) diversification
D) segmentation
E) penetration