Multiple Choice
Which of the following changes most likely forced marketers to shift to value marketing after the Great Recession of 2008/2009?
A) a decrease in customer spending in all product categories
B) an increase in the prices of products
C) an increase in the purchasing power of consumers
D) a decrease in the emphasis placed by customers on product quality
E) an increase in the demand for luxury products
Correct Answer:
Verified
Correct Answer:
Verified
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