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    Marketing Study Set 1
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    Exam 5: Understanding Consumer and Business Buyer Behavior
  5. Question
    ________ Is the Degree to Which an Innovation Appears Superior
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________ Is the Degree to Which an Innovation Appears Superior

Question 23

Question 23

Multiple Choice

________ is the degree to which an innovation appears superior to existing products.


A) Relative advantage
B) Compatibility
C) Complexity
D) Divisibility
E) Communicability

Correct Answer:

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