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    Marketing Study Set 2
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    Exam 5: Understanding Consumer and Business Buyer Behavior
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    Ben Usually Buys New Devices Such as PDAs,DVRs,and MP3 Players
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Ben Usually Buys New Devices Such as PDAs,DVRs,and MP3 Players

Question 88

Question 88

True/False

Ben usually buys new devices such as PDAs,DVRs,and MP3 players only after his friends and family start owning these devices.In this case,Ben is an innovator.

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