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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When the Size, Purchasing Power, and Profiles of a Market
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When the Size, Purchasing Power, and Profiles of a Market

Question 65

Question 65

Multiple Choice

When the size, purchasing power, and profiles of a market segment can be determined, the market segment is said to be ________.


A) measurable
B) accessible
C) substantial
D) actionable
E) observable

Correct Answer:

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