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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Which of the Following Is an Approach Where Firms Target
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Which of the Following Is an Approach Where Firms Target

Question 75

Question 75

Multiple Choice

Which of the following is an approach where firms target a whole market based on common consumer needs?


A) demographic segmentation
B) undifferentiated marketing
C) micromarketing
D) concentrated marketing
E) geographic segmentation

Correct Answer:

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