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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When Firms Use Symbols, Colors, or Characters to Convey Their
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When Firms Use Symbols, Colors, or Characters to Convey Their

Question 29

Question 29

Multiple Choice

When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation.


A) image
B) people
C) usage-rate
D) user-status
E) channel

Correct Answer:

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