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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Estel,a Kitchen-Cabinet Manufacturer,positions Its Cabinets as Furniture with Superior Craftsmanship
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Estel,a Kitchen-Cabinet Manufacturer,positions Its Cabinets as Furniture with Superior Craftsmanship

Question 56

Question 56

Multiple Choice

Estel,a kitchen-cabinet manufacturer,positions its cabinets as furniture with superior craftsmanship and durability.This is an example of ________ differentiation.


A) product
B) services
C) image
D) people
E) channels

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