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    Exam 7: Products,Services,and Brands: Building Customer Value
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    Which of the Following Would Be Considered Part of an Augmented
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Which of the Following Would Be Considered Part of an Augmented

Question 18

Question 18

Multiple Choice

Which of the following would be considered part of an augmented product rather than that of an actual product or core customer value?


A) product features
B) warranty
C) brand name
D) design
E) packaging

Correct Answer:

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