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    Exam 8: New Product Development and Product Life Cycle Strategies
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    A ________ Is the Way Consumers Perceive an Actual or Potential
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A ________ Is the Way Consumers Perceive an Actual or Potential

Question 59

Question 59

Multiple Choice

A ________ is the way consumers perceive an actual or potential product.


A) product audit
B) product feature
C) product image
D) product framework
E) product concept

Correct Answer:

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