Which of the Following Statements Is Most Likely True About

Multiple Choice

Which of the following statements is most likely true about the product life cycle?

A) Throughout the product introduction stage, sales are zero.
B) The growth stage is the longest stage of the product life cycle.
C) Profits are nonexistent in the growth stage.
D) Growth is a period of rapid market acceptance and increasing profits.
E) Maturity is the period when sales fall off but profits continue to rise.