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    Marketing Study Set 1
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    Exam 9: Pricing: Understanding and Capturing Customer Value
  5. Question
    ________ Uses Buyers' Perceptions of What a Product Is Worth
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________ Uses Buyers' Perceptions of What a Product Is Worth

Question 11

Question 11

Multiple Choice

________ uses buyers' perceptions of what a product is worth as the key to pricing.


A) Customer value-based pricing
B) Target return pricing
C) Cost-plus pricing
D) Psychological pricing
E) Competition-based pricing

Correct Answer:

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