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    Marketing Study Set 2
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    Exam 9: Pricing: Understanding and Capturing Customer Value
  5. Question
    ________ Pricing Is When a Firm Tries to Determine the Price
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________ Pricing Is When a Firm Tries to Determine the Price

Question 32

Question 32

Multiple Choice

________ pricing is when a firm tries to determine the price at which it will break even or make the profit it is seeking.


A) Competition-based
B) Target return
C) Cost-plus
D) Good-value
E) Value-added

Correct Answer:

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