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    Exam 9: Pricing: Understanding and Capturing Customer Value
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    NerdHerd Electronics Sells Three Different Sizes of Televisions at Three
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NerdHerd Electronics Sells Three Different Sizes of Televisions at Three

Question 3

Question 3

Multiple Choice

NerdHerd Electronics sells three different sizes of televisions at three different prices. In this case, the company's pricing strategy is referred to as ________ pricing.


A) product line
B) optional-product
C) by-product
D) product bundle
E) captive-product

Correct Answer:

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