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    Marketing Study Set 1
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    Exam 9: Pricing: Understanding and Capturing Customer Value
  5. Question
    Target Costing Starts with an Ideal Selling Price Based on Customer
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Target Costing Starts with an Ideal Selling Price Based on Customer

Question 15

Question 15

True/False

Target costing starts with an ideal selling price based on customer value considerations and then aims at costs that will ensure that the price is met.

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