The Manager of View Your World, a High- End Window

Multiple Choice

The manager of View Your World, a high- end window manufacturer, notices that the cost to distribute their windows in the spot market has risen. As a result of the change, which of the following is true?

A) The manager has more of an incentive to integrate backward.
B) The manager has less of an incentive to integrate backward.
C) The manager has more of an incentive to integrate forward.
D) The manager has less of an incentive to integrate forward.